Dealer data

Starting point

• The data storage system of a market research institute was pushed to its limits
• The implementation of additional panels, optimized for the measurement of changes, was only possible with great difficulties
• Additional expansion of the business was limited as a result

Objectives

• Establishment of a stable, scalable system for dealer data in the billions
• Short access times, especially in comparison with historical data
• Positioning of IT as a business enabler and driver

Course of action

• Establishment of a distributed, highly scalable solution on the basis of Hadoop
• Transformation of 20,000 different initial formats into one standard format
• Cutout for a panel, use of the results for global roll-out

Results and benefits

• The very large data volumes can now be handled, while the system is prepared for additional growth
• Thanks to the improved data processing capacity, the institute can open up new markets and countries smoothly, and generate more comprehensive forecasts on sales figures