Dealer data
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Starting point
- The data storage system of a market research institute was pushed to its limits
- The implementation of additional panels, optimized for the measurement of changes, was only possible with great difficulties
- Additional expansion of the business was limited as a result
Objectives
- Establishment of a stable, scalable system for dealer data in the billions
- Short access times, especially in comparison with historical data
- Positioning of IT as a business enabler and driver
Course of action
- Establishment of a distributed, highly scalable solution on the basis of Hadoop
- Transformation of 20,000 different initial formats into one standard format
- Cutout for a panel, use of the results for global roll-out
Results and benefits
- The very large data volumes can now be handled, while the system is prepared for additional growth
- Thanks to the improved data processing capacity, the institute can open up new markets and countries smoothly, and generate more comprehensive forecasts on sales figures